Gorkana Insight & Analysis Team
Midas PR promotes Henley Festival 2016
Midas PR has been named as the PR agency for Henley Festival 2016, which takes place from 6 to 10 July, following a competitive pitch.
The “boutique festival” is set along the River Thames and claims to be the only black tie festival in the UK. Activity will be focused around the festival’s key cultural sectors including music, comedy, food and the arts.
Midas PR has been handed a one year brief by Henley Festival to expand its audience, while promoting next year’s offer to the festival’s existing fans.
Highlights at this year's Henley Festival, which took place from 8 to 12 July, included Lionel Richie, Spandau Ballet and Jessie J.
The account will be led by Midas account director Tory Lyne-Pirkis, who will report to Henley Festival’s head of marketing, Jo Bausor.